the task
Mail has been overlooked for too long at the expense of faster and cheaper digital options. Marketreach wanted people to realise the power of direct mail with a bold new approach.
Informed Imagination
Unleash the magic of mail
Mail is a highly effective and creative medium – it can deliver spectacular results. The idea helped us to break out of boring media channel tropes to create an emotionally resonant and disruptive campaign.
OOH targeting media land
OOH media was bought in areas of the country with high densities of creative and media agencies to talk directly to key decision makers.
visible data
More effective than ever
Qual and quant research & analysis gave us conclusive and compelling evidence about mail’s effectiveness including its role in the home.
Keeping customers in the loop
An e-zine keeps prospects and customers informed about the latest surprising developments.
visible tech
Integrating the website and social journey
The rebranding and creative idea have taken the customer experience through the digital journey too. The precise targeting of LinkedIn, Twitter etc. enabled us to talk to senior marketers, their agencies and other industry opinion leaders.
Campaign to takeover Campaign
We worked with Campaign to create a homepage takeover on the day of the launch – reaching thousands of our core target audience.
results
How CXM lit the fuse for Marketreach
Marketreach’s awareness is now greater than Thinkbox.
49%
increase in awareness, overtaking Thinkbox
>3M
views on Youtube with nearly a third ‘long views’
13%
consideration growth
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