ACCA Is your business ready? ACCA Is your business ready?


Giving a face to ACCA across international markets

the task

To position ACCA (Association of Certified and Chartered Accountants) as the only global finance training provider that trains accountants in the real-world needs of modern finance, both for those pursuing a finance and accountancy career and those looking to hire and train the best talent.

Informed Imagination

Think Ahead – showing the ACCA difference through its people.

We focus on the people gaining and bringing an advantage to bear on businesses and organizations worldwide by telling their stories to show how an ACCA qualification is making a difference to them and how they’re making a difference to modern businesses. We create joined-up campaigns targeted at trainees and employers of all sizes, along with public sector institutions and universities, creating a personality for the brand and positioning it as a qualification for a modern, global world.

The Practice Room

For SMPs, we created The Practice Room – a peer-to-peer community series dedicated to supporting, connecting, and inspiring Small and medium-sized accountancy practices.

Why Hire?

For our “Why Hire?” campaign, we showcased prospective candidates demonstrating their skills, knowledge, and attributes to encourage employers to hire ACCA graduates.

Why Train?

To encourage businesses to choose ACCA as a training partner, we showed how the skills acquired by trainees can fundamentally shape a business and contribute to its success.

Cert Dif and Fintech

We showcased ACCA courses that are helping members stay ahead of the increasing automation within the finance industry.

Behind the frontline

For the public sector, we demonstrate that ACCA is more than a corporate training qualification by showing how they play a crucial part behind the scenes, allowing the frontline to thrive.

Visible data

Testing & optimization

Through data analysis, we know the different accountancy character traits and qualities that are most valued and how they differ from Pakistan to Poland to Portugal. By constantly testing messages, imagery, and formats, we can make our campaigns as efficient as possible and maximize the influence on our audience.

Visible tech

Precision targeting

It’s only through the deployment of technology that ACCA can stay relevant to all its 300k members worldwide and to businesses in over 180 markets where they are employed. Through precision targeting, we champion our ACCA members to businesses and raise awareness of the forward-thinking qualification in a way that’s relevant to businesses in diverse sectors and regions, all needing finance talent with different skill sets.


How CXM lit the fuse for ACCA

The SMP campaign alone has generated:


page views


page views for The Practice Room.


of traffic from 10 different diverse markets.

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